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Egifta Growth

Egifta Growth Labs

Good growth decisions start with better questions.

Egifta Growth Labs publishes what we learn about growing AI-built products, with the method attached. Holding ourselves to the same evidence standard we ask of the product means not publishing before there is something to publish.

Nothing published yet

Egifta Growth Labs has not published its first piece. When it does, each one will state its method and the limits of what it can support.

In preparation

What we are working on

  • ResearchPlanned

    What separates AI products that reach revenue from those that stall

    A benchmark study across AI-built B2B products, published with its methodology and dataset description.

  • Evidence standardsPlanned

    Evidence standards for growth claims

    What a marketing claim needs behind it before it should be published, and how to record that.

  • AI visibilityPlanned

    Visibility in AI answers

    How AI assistants represent B2B products, and what actually changes that representation.

Our editorial rule

What every published piece will carry

The same evidence discipline the product applies to findings.

  • A named author and reviewerWho wrote it, who checked it, and when each happened.
  • Its method and its limitsHow a conclusion was reached, and what the evidence does not support.
  • Primary sourcesOfficial sources linked directly, with the date each was last checked.
  • No unreviewed AI textNothing is generated in bulk or published without human review and a fact check.

Coming next

Planned sections of this site

Each gets a page only once its first reviewed item exists. Until then they are named here and linked nowhere.

  • Blog & insightsPlannedReviewed, sourced articles
  • GuidesPlannedPractical, reviewed how-to guides
  • NewsroomPlannedVerified product updates
  • Responsible growth libraryPlannedPrivacy, consent and AI-marketing sources